Renaud Lavillenie has “jumped into” the newspapers´ pages thanks to his world record at the pole vault. A record is always breaking news, but more if the record broken was from 21 years ago. And even more if the previous owner is called Sergei Bubka. In the “day after” we have seen two excellent pieces of information in the supplement V (Vocento) and in El Periódico. In both cases, the story is used to go further.
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